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The Venture Codex

HelloWorld

3000 Town Ctr, Ste 2120, Southfield, MI, 48075, US

Overview

HelloWorld is a marketing solutions agency that provides a rich consumer engagement platform. The company creates promotional campaigns, advergames, CRM programs, and loyalty solutions for Fortune 500 brands and agencies. It also offers loyalty services as well as analytics and optimization services. In addition, the company provides mobile services, including mobile loyalty, promotions, mobile text and push messaging, mobile SDK, coupons, and POS integration services; and social services, such as chance-to-win promotions, social loyalty, viral sharing, engagement, and campaign strategy services. Further, it provides live events services such as concerts and sporting events, broadcast TV, non-profit events, and industry conferences; technology services, including SaaS-based solutions and custom application development, secure and scalable infrastructure, fraud detection and prevention technologies, and big data analytics services; and agency services such as illustration and animation, photo and video shoot...

Total investments
7
Lead investments
0
Investments · 12mo
1
Active investors
1

Sector focus

  • Advertising
  • Consumer
  • Marketing
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Investment portfolio

  • Causa Prima

    Participated · Seed · Jun 2026

    Causa Prima operates a shared network that enables AI agents on both buyer and supplier sides to automatically process invoices, resolve disputes, and negotiate payment terms. The company says it already serves more than 3,000 active accounts. Its founders include Maex Ament, who co-founded Taulia (acquired by SAP) and helped build systems that processed $50 billion per quarter, Henrik Gebbing, who scaled Finoa to €10 billion in assets under custody, and Philip Stanislaus, who led hundreds of enterprise security audits. Causa Prima positions its two-sided network as different from single-sided AP or AR automation platforms and competes with incumbents such as SAP Taulia, Coupa, and AvidXchange. The company plans to expand engineering and product teams in Madrid and Munich and aims to eliminate fixed payment terms by enabling real-time agent-to-agent settlements. Its approach targets the space between buyer and supplier systems where the firm says most B2B payment friction originates.

  • Plakar

    Participated · Seed · May 2025

    Plakar is an open-source backup and restore platform that protects data across environments from local files to multi-cloud AI pipelines. Its engine, Kloset, packages each backup as a compact, immutable data unit with structure, metadata, and end-to-end encryption, enabling portable, dependency-free snapshots. Plakar deduplicates and compresses data inline—claiming up to 90% storage reduction—organizes backups into a queryable repository, and makes snapshots browsable and verifiable without restoring. The company launched its first stable release and emphasizes reuse of protected data for production workflows such as model training, analytics, and compliance auditing. Headquartered in Paris, Plakar plans to use new funding to expand its engineering team, accelerate feature development, and enhance platform scalability. It will also target AI-focused startups and enterprises to grow its customer base.

  • REMATIQ

    Participated · Seed · Apr 2025

    REMATIQ provides an AI-powered platform that streamlines and automates product compliance workflows during medical device development. The platform translates complex regulations such as MDR and FDA into structured, actionable requirements and integrates them into companies' existing systems. REMATIQ aims to speed the path to market for medical devices by simplifying regulatory work and improving safety. The company was founded in 2023 by David Boutellier and Florian Scherer and is headquartered in Berlin, Germany. REMATIQ raised €5.4M in seed funding and plans to use the proceeds to further develop its AI technology, expand its engineering team, and drive international growth across Europe and the United States. No operating metrics were disclosed in the article.

  • Root Global

    Participated · Seed · Aug 2024

    Root Global offers the RootOS platform to help companies across the food system manage their climate footprint and reduce GHG emissions. Led by Maurice Hensl and Eric Oancea and based in Berlin, the company launched RootOS in October 2023. Since launch it has onboarded some of Europe’s largest food & beverage players, including the largest dairy plant in Europe and the world’s largest fast-food chain. Through those customers the system works with over 10,000 farmers to help manage and reduce millions of tons of CO2e. The company raised €8m in seed funding and intends to use the proceeds to expand operations and accelerate product development. Root Global positions itself as the "carbon OS" for the food industry, offering a platform that standardizes activity data and calculation methodology so stakeholders can calculate lifecycle carbon scores. Its software targets manufacturers, food processors and retailers in the food and beverage sector, enabling companies to measure and guide decisions to mitigate emissions. Co-founder Eric Oancea says the product is intended to create decision-making infrastructure to reach zero emissions and to allow stakeholders to "speak the same carbon language." The company frames its work as foundational for product-level labeling and for companies setting science-based targets to cut scope 3 emissions. Root highlights the scale of the problem (citing roughly 16.5 billion tons of carbon equivalents from the food system) and aims to help businesses identify where to invest in supply chains to reduce footprints. The startup recently closed external financing to advance its platform.

  • ENAPI

    Participated · Seed · Mar 2024

    ENAPI provides a centralised EV-charging software platform that lets charge point operators and eMSPs clear transactions and exchange session data. Its product aims to make infrastructure more efficient and to inform drivers about charger reliability, addressing fragmentation that forces drivers to use multiple apps. The company cites McKinsey research noting 70% of EV drivers are dissatisfied with public charging infrastructure. CEO and co-founder Jakob Kleihues says the mission is to make EV charging transactions seamless, efficient, and accessible. The new funding will be used to improve and expand ENAPI’s software, grow its presence in Europe and the US, and hire technical staff. Financially, ENAPI has raised €7.5M in the Seed round on top of a €2.5M pre-seed in early 2024, bringing total funding to €10M. Enapi provides a connectivity platform that connects charge point operators and eMobility service providers to enable an enhanced charging experience for EV drivers. The company is building a transaction broker and clearing house to facilitate transactions and data exchange across the EV charging marketplace. Enapi aims to drive adoption and expansion of open protocols to enhance community collaboration and data quality. It is launching its service with a group of European partners already onboarded, including Electra (FR), Monta (Nordics), JUCR (GER), Osprey, Octopus Electroverse, OVO Drive, and Paua (UK). Founded by CEO Jakob Kleihues and CTO Dennis Laumen, the team intends to use new funding to further develop the broker and clearing house functionalities. Financially, Enapi completed a €2.5M pre-seed funding round to support product development and go-to-market activities.

Team

  • Josh Linkner

    Founder