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Marula Square

Vinkenstraat 120-A, Amsterdam, Noord-Holland, 1013 JV, the Netherlands

Overview

Marula Square is an independent investment management firm created by like-minded professionals who want to make a good difference in Sub-Saharan African countries.

Total investments
3
Lead investments
0
Investments · 12mo
1
Active investors
1

Sector focus

  • Venture Capital
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Investment portfolio

  • Farm to Feed

    Participated · Seed · Nov 2025

    Founded in 2021, Farm to Feed runs a business-to-business digital marketplace that aggregates surplus or cosmetically imperfect fruits and vegetables and matches them with commercial buyers. The platform streamlines logistics, manages orders, and facilitates seamless customer interactions, helping reduce post-harvest losses that can reach 40 % of produce in Kenya. By redirecting would-be waste, the company increases farmer earnings, lowers food system emissions, and supplies sustainably sourced produce to buyers. Farm to Feed has registered 6,500 farmers, sold over 2.1 million kilograms of produce, and averted 247 tonnes of CO₂-equivalent emissions while recording 100 % year-on-year growth. With the new capital, the startup plans to deepen its presence in Kenya, enter neighboring African markets, upgrade its digital infrastructure, and launch a semi-processed product line to capture higher-value markets. The firm positions itself as a climate-resilient supply-chain enabler for Sub-Saharan Africa’s food system.

  • PBR Life Sciences

    Participated · Seed · Dec 2024

    Founded in 2015 and based in Nigeria, PBR Life Sciences provides healthcare and pharmaceutical data analytics across African markets. Its AI-powered dashboards and generative AI tools deliver actionable insights on pricing, demand forecasting, and product development for clients including pharmaceutical firms such as Sanofi, consulting firms, NGOs, and multilateral organizations. The company participated in the ARM Labs Lagos Techstars Accelerator program. In December 2024 PBR raised $1.0M in a pre-seed round from a syndicate of investors. The funds will be used to enhance its AI infrastructure and support expansion into Ghana and Kenya. The raise positions PBR to scale its analytics offerings across more African markets.

  • Winich Inc (Winich Farms)

    Participated · Series A · Oct 2024

    Winich Farms operates a platform that connects rural farmers to off-takers (retailers and informal processors) via agent-run collection points and a mobile app where retailers place orders that agents fulfill within 24–72 hours. The company negotiates fair prices with farmers, sells to off-takers at a slight markup (currently ₦720 per kg of paddy rice excluding delivery), and splits revenue among farmers, agents, and the company. It processes monthly orders up to ₦3.7 billion (~$2.2M) and reports a GMV of $30 million, with agent count growing from about 1,000 in 2022 to over 4,000 in early 2024. Winich says it serves more than 150,000 users across farmers, agents, and truck drivers and provides credit access by linking farmers who complete supply cycles to financial partners. The company issues Verve cards to underbanked farmers in partnership with Sterling Bank and plans to issue 195,000 cards in the coming months. To reduce delivery times to distant states, Winich will establish regional fulfillment centres across Nigeria’s six geo-political zones and invest in technology and card operations to scale. Winich Farms operates a farm-to-retailer agritech platform that connects food producers (farmers) directly to off-takers such as small retailers and factories, cutting out excessive middlemen. The platform resolves transactions and settlements within 24 hours and uses a hybrid offline-online model—USSD, SMS, collection-centre agents and a mobile app—to onboard less tech-savvy farmers. The mobile app, launched in June, adds in-platform real-time driver tracking, inventory planning, and payment options; the company is also developing a buy-now-pay-later credit product and plans to provide inventory insurance. As of Jan 2022 Winich reports over 29,000 active food producers, the capacity to move 127 tonnes of produce every 24 hours, and $17.1 million in transaction volume across 461 agents/collection centres. The platform services 500+ retail groups and informal processors across eight cities and has created jobs for hundreds of truck drivers while aiming to reduce food waste and improve food quality and distribution efficiency at affordable costs.

Team