The Venture Codex Logo

The Venture Codex

Maxfield Capital

900 3rd Avenue 19th Floor, New York, NY, 10022, United States

Overview

Maxfield Capital - we help startups go global. We specialize on early stage opportunities that are prepared to tackle global markets. Our original approach aims at creating global success stories by bridging the gap between high quality engineering and commercial execution. Some startups face scarcity of technical talent, the others lack business scaling skills or experience challenges of small domestic markets. We help them to bridge these gaps by connecting superb global entrepreneurs with top-notch technical talent. This is a key value-add to our portfolio companies. Today we prioritize post-PC era technologies that narrow the divide between humans and machines. These technologies have potential to create significant impact in the years to come. • Big data and analytics, cognitive computing and Internet of Things that provide decision support with automation to humans and awareness with intelligence to machines • Enterprise of the future embraces technologies that augment, replace or work together with humans to improve productivity, transform customer experience and gain competitive advantage • Always/everywhere platform and applications including ambient and location intelligence, gestures control, mobile health monitoring, and virtual assistance among others. Our team of experienced professionals has strong technology operating background, solid venture investing experience and long history in key global innovation ecosystems. Maxfield Capital is currently consider investment opportunities in Eastern Europe, USA and Israel. Our investment strategy covers: - seed stage companies via in-house seed program - series A/B

Total investments
16
Lead investments
5
Investments · 12mo
0
Active investors
0

Sector focus

  • Analytics
  • Big Data
  • Financial Services
  • Information Technology
  • Venture Capital
Visit website

Investment portfolio

  • eMoov

    Participated · Equity · Aug 2017

    Emoov, part of Mashroom proptech, offers a data-driven instant buyout (instant-buyer) service that provides guaranteed offers to speed up property flipping and tackle transaction chains. The core product delivers guaranteed offers intended to reduce the roughly 30% of UK transactions that fall through and the fees associated with chain delays. To underwrite the guaranteed-offer flow, Emoov has arranged capital via a multi-million-pound credit facility in partnership with Selina Finance. Selina Finance is backed by GFC and Picus Capital, who therefore indirectly support Emoov's funding arrangement. Emoov plans to pilot the instant-buyer model across select UK areas before a nationwide rollout. The company estimates an addressable market of up to 50% of transactions, worth as much as £100bn a year. eMoov is an online real estate agent in the U.K. that now describes itself as a “hybrid estate agent,” combining automated processes with real people on the ground. The company offers a full estate agency service including valuations, floor plans, EPCs and photography alongside its tech platform. eMoov says new capital will be used to further enhance its technology platform and to increase marketing spend via a newly engaged marketing team. The startup previously raised £3 million and has picked up £9 million in new backing in the disclosed round. The disclosed round is still open and the company says it could add a further £3 million in the coming weeks. Founder Russell Quirk has commented on consolidation in the sector but indicated he does not think mergers or roll‑ups make much sense for the business model. eMoov is an online estate agency led by CEO and founder Russell Quirk, based in Brentwood, UK. The company sells residential properties for home sellers using a fixed, lower-fee approach. It leverages technology intended to make the selling and buying process transparent. The business attracted both retail and venture investors in its recent fundraising. Management has indicated plans for a further round in early 2016. An IPO or private sale is anticipated in the next few years. eMoov operates as an online estate agent that handles house sales rather than rentals. Founder and CEO Russell Quirk launched the business in 2010 after selling his family estate agency. The company aims to move property-sale transactions online to reduce the administrative fees charged by traditional agents. eMoov competes in a heated UK proptech market alongside rivals such as EasyProperty, OpenRent and Purplebricks. The article states the online estate-agent sector takes roughly 5% of the UK home-selling market and is doubling in size each year, indicating room for growth. eMoov recently raised £1.5m in a new funding round led by London VC firm Episode 1.

  • SimplyCook

    Participated · Equity · Jul 2017

    SimplyCook is a UK subscription recipe service that delivers recipe cards plus compact "ingredients kits"—herbs, spices, sauces and other flavourings—rather than full fresh ingredients. By avoiding perishable fresh goods the company says it achieves better margins and broader mass-market appeal compared with fresh meal-kit players. Founder and CEO Oli Ashness highlights that flavour products are used by over 50% of consumers weekly versus fresh meal kits serving roughly 0.25–0.5% of UK evening meals. SimplyCook has expanded beyond subscriptions to launch recipe kits in physical retail, pursuing a hybrid online/offline model. The company plans to invest in technology and sales & marketing to drive growth across the U.K. and internationally. It expects the investments to provide working capital for the retail business and to fund operational technology improvements over the next two years. SimplyCook offers a subscription service that sends recipe cards and small ‘‘ingredients kits’’ — herbs, spices, sauces and other flavourings — so customers supply fresh produce themselves. Boxes are delivered fortnightly or monthly through the letterbox and the service is positioned as a lower-cost alternative to full meal-kit rivals. The company charges £8.99 to cook four new meals using its kits. Founder and CEO Oli Ashness, formerly a VC at Draper Esprit, says the model focuses on recipe discovery and sourcing hard-to-find ingredients in small quantities. SimplyCook’s main fixed cost is a picking-and-packing centre adjacent to its primary supplier. The startup says it has raised a modest amount of funding to date compared with competitors. Recent funding will be used to increase marketing and to invest in recommendation technology and its mobile app. The CEO expects to overtake HelloFresh’s U.K. customer numbers at some point this year. SimplyCook offers a subscription that sends recipe cards and small ‘ingredients kits’—herbs, spices, sauces and other flavouring components—so customers add the fresh ingredients from their regular grocery shop. The service positions itself as a lower-cost, more flexible alternative to full fresh-ingredient meal-kit rivals by avoiding fresh food delivery logistics. A monthly subscription costs £10 for four meals, each serving two people. Founder Oli Ashness, previously a VC at DFJ Esprit, frames the product as a food-discovery and convenience service to help people cook new meals more often. The company says its focus on high-quality flavour components and 20-minute recipes reduces waste and the need to commit to multiple meals per week. SimplyCook plans to use new capital to drive expansion and further develop marketing initiatives.

  • Hubble

    Participated · Equity · Jun 2017

    Hubble operates a data-driven platform that helps businesses design and manage hybrid workplaces via four products: Workplace Strategy Tool, Hubble HQ, Hubble Pass, and Hubble Perks, all managed on one dashboard. The company is launching this new suite of hybrid-work products to meet rising demand as employers shift away from long-term leases. Hubble HQ lists over 5,000 office spaces across the UK, while Hubble Pass is available in 12 countries with roughly 200 spaces and is growing by about 30 spaces per month. The company experienced a 95% drop in office enquiries in March 2020 but recovered to about 80% of pre-COVID levels by June 2021; over 70% of new enquiries now request hybrid setups. Hubble says typical customers (for example a 100-person business) use combinations of its products to downsize main offices, provide access to on-demand spaces, and send remote work perks to employees. The platform was founded in 2014 by Tushar Agarwal (CEO) and Tom Watson and is based in London. Hubble operates an online marketplace for flexible office space, listing over 5,000 offices and covering the whole flexible office market. The platform works with large providers such as WeWork and IWG as well as more than 500 independent providers to help growing businesses find and rent space. Customers mentioned in the article include Funding Circle, Jaguar Land Rover, Monzo Bank and Trussle. Founded in 2014 by CEO Tushar Agarwal and based in London, Hubble currently operates in London and Manchester. The company plans to use new funding to expand operations and to invest further in its technology platform. Prior to this round Hubble had raised a total of £6.4m. Hubble operates an online marketplace that matches companies seeking flexible office space with landlords and commercial space providers. The company began by helping startups find spare office space but has expanded its platform to serve traditional SMEs and larger corporates. Hubble reports a large uptick in demand for flexibility since the Brexit referendum. Its leadership argues that technology is required to scale given the rising number of transactions and lower per-transaction values that challenge traditional property agents. With new capital the startup is building its platform to act as a "digital commercial property advisor," using accumulated data to automate and personalize office-space searches. The company has raised £1.2 million in new funding to support that product development. Hubble HQ operates an online marketplace that connects startups and small businesses with landlords, co-working operators and other companies that have spare office space. The platform lets users browse listings by startup-relevant criteria such as nearby coffee shops, Wi‑Fi, meeting rooms and which other startups occupy a space. Contracts are typically offered on a rolling monthly basis with one month’s notice, and the company handles online contracts and payments. Listings are free and Hubble HQ charges 10% of the monthly rent for up to 12 months only when a successful match and lease is made. The startup reports being revenue positive more or less from the outset. The fresh capital will be used to boost engineering talent and further build out the platform.

  • DrChrono

    Participated · Series A · Apr 2017

    DrChrono offers a platform combining EHR, practice management, medical billing, revenue cycle management and partner API solutions for medical practices. The company is used by thousands of physicians and its providers care for over 28 million patients. DrChrono reports it has facilitated millions of appointments and processed more than $11 billion of medical billing to date. The company intends to expand its telehealth offerings, grow operations, and enhance its EHR, practice management, medical billing and partner API areas. Its product set targets operational and revenue-cycle needs for modern medical practices. The platform and services are positioned to support continued growth in digital care delivery and billing volume. DrChrono develops a platform and services for modern medical practices to enable more informed, interactive, and personalized care decisions. The open DrChrono Platform powers electronic health record (EHR), practice management, medical billing, and revenue cycle management solutions for physicians and patients. It is fully extensible via an API and a marketplace of applications and services. The platform is currently used by thousands of physicians and over 17.8 million patients. The company raised $20M in growth funding from Orix Growth Capital. DrChrono intends to use the proceeds to invest further in its technology platform (EHR, medical billing and API) and to expand engineering, sales, and support functions to increase market share. DrChrono offers an integrated EHR and practice management platform with medical billing, revenue cycle management and a patient portal. The product includes customizable medical forms, e-prescribing, real-time patient eligibility checks, an App Directory of healthcare apps and an API for developers. The company has built native experiences for iPad, iPhone, Apple Watch and the web. Led by Daniel Kivatinos, Co‑Founder and COO, DrChrono serves physician practices and integrates billing and practice workflows. The company raised $10M in venture debt to support growth and technology investment. DrChrono intends to use the funds to accelerate growth, expand engineering, sales and support, invest in its technology platform and grow market share. drchrono provides an integrated medical practice management platform handling electronic medical records, billing, and scheduling for small practices. The company has been listed among the fastest-growing private companies and says it has served more than 8 million patients and processed over $3.5 billion in medical claims. drchrono is an Apple mobile enterprise partner, enabling integration of patient information on iPads, smartphones and the Apple Watch. It has integrated with larger service providers such as ZocDoc and DemandForce. The company plans to expand its software and mobile applications into larger hospitals and medical clinics to win customers leaving legacy EHR platforms. drchrono reports $12 million in annual recurring revenue and will use the new funding to accelerate marketing and build out infrastructure. drchrono offers a mobile electronic health record (EHR) platform that lets providers access and input patient medical data directly from Android and iOS devices. The company also operates a patient-facing app called onpatient that allows patients to track medical data and receive health updates from their doctor. drchrono has extended its platform to wearable devices with physician- and patient-facing Apple Watch apps and added Touch ID support for iPad and iPhone to improve security and convenience. In a Black Book survey of more than 30,000 physicians, drchrono was ranked the number one mobile EHR. Financially, the company has raised $2 million in its latest financing and has taken in at least $8.25 million in total funding to date.

  • NFWare

    Participated · Equity · Mar 2017

    NFWare builds virtualized IP routing technology and network functions using NFV and SDN approaches to migrate network infrastructure from pre-packaged hardware to software. Its product suite includes a Virtual ADC for load balancing and DDoS protection and a Virtual CGNAT to extend IPv4 infrastructures and aid migration to IPv6. The company was established in 2014 as a spin-off from the Applied Research Center for Computer Networks and is led by CEO Alexander Britkin. NFWare is based in Madrid, Spain. The firm raised $2M in funding and says it will use the proceeds to expand operations. No operating metrics or revenue figures are provided in the article.

Team

No current team members are available.