
Migros
Limmatstrasse 152, Zürich, 8005, Switzerland
Overview
Migros operates in the retail, industry, and financial service sectors in Switzerland and internationally. It operates through six segments: Cooperative Retailing, Commerce, Industry and Wholesaling, Financial Services, Travel, and Others. The Cooperative Retailing segment is involved in the operation of supermarkets and hypermarkets; and wholesale, catering, specialist markets, leisure, and club schools businesses. This segment also provides health services; and logistics services, such as transportation of goods and central warehousing services. The Commerce segment sells men’s and ladies’ wear, home accessories, entertainment media, office equipment, electro mobility products, and heating and fuel oils; and operates furniture, Internet retail, and convenience stores. The Industry and Wholesaling segment engages in the manufacture and sale of food and near food products, and non-food products under its own brands and labels. The Financial Services segment provides banking products and services. The Travel segment offers tour operator, travel agent, and other related tourist services. The Others segment provides property management services. The company is involved in operating fitness studios and a shopping center; and the production and sale of dried meat, and cold sauces and spices. The Federation of Migro Cooperatives that began operation on August 15, 1925 became Migros-Genossenschafts-Bund in January 1941, with its headquarters in Zurich in Switzerland.
- Total investments
- 5
- Lead investments
- 0
- Investments · 12mo
- 2
- Active investors
- 3
Sector focus
- Financial Services
- Gift Card
- Marketing
- Retail
- Warehousing
Investment portfolio
- Riverkin
Participated · Equity · Nov 2025
Riverkin is an ETH Zürich spin-off building a Water Data Ecosystem (WDE) that pairs proprietary, ultra-low-power Smart Sensors with analytics software to monitor water flow, temperature, sediment and conductivity in real time. Designed during founder Jessica Droujko’s PhD, the sensors are rugged enough for remote regions and stream continuous data to a cloud platform that generates actionable insights for industry and government customers. The company has already shipped 60 sensors worldwide and is collecting continuous field data across Switzerland. Revenue figures were not disclosed, but pilot projects with early adopters are under way in priority watersheds. With its recent capital infusion, Riverkin plans to expand deployments, strengthen platform integrations, and pursue certifications that will enable repeatable sales. Funds will also support further IP development and refinement of predictive models. Ultimately, the startup aims to reduce pollution, improve freshwater management, and mitigate financial risks tied to water scarcity.
- Unbound Potential
Participated · Grant · Sep 2025
Unbound Potential is building a membraneless redox-flow battery that stores energy in two liquid electrolytes, eliminating the costly membrane and complex manufacturing steps of conventional batteries. Its design aims to cut capital expenditure and maintenance while enabling rapid, inexpensive scaling of stationary storage systems. The fresh capital will be used to accelerate R&D and to prove scalability in early pilot projects, with a first pilot plant slated for mid-2026 at a local partner site. Early field tests are already underway with high-profile partners such as Amazon, AI data-centre operators, EV-fleet providers and grid operators. Founder and CEO David Taylor positions the technology as a key enabler for a renewable-energy future in which global battery demand is expected to triple by 2040. Financially, the company has just secured €14.4 million in pre-seed funding, split between roughly €6.4 million in equity and €8 million in non-dilutive grants, making it one of Europe’s largest pre-seed rounds.
- Rflect
Participated · Seed · Dec 2023
Founded in 2022 and co‑founded by Niels Rot, Ivan Jovanovic, and Ella Stadler‑Stuart, Rflect offers a web app that acts as a personal-development companion integrated into students' curricula. The platform delivers regular prompts for self-reflection and supports peer coaching and insight-to-action challenges co‑developed with partner institutions. Over 12 universities have already integrated the solution as a systemic intervention for student personal development. Rflect aligns its work with the Inner Development Goals framework to help students gain skills aligned with the UN Sustainable Development Goals. The startup closed a CHF 550,000 pre-seed funding round to provide financial stability for product development. The team plans to use the funds to further develop the product with pilot partners, grow sales, and run evidence studies to prove effectiveness.
- properti
Participated · Series A · Jan 2023
Properti operates an end-to-end proptech platform that covers property purchase, management, and sale, plus additional services through a partner network. The company says the proceeds from the recent financing will be used primarily to expand and scale the platform. Properti completed a Pre‑Series A round bringing in roughly 3 million CHF and has raised about 10 million CHF in the past 12 months. The startup was founded in 2019 and currently employs 140 people across 12 locations in Switzerland. PostFinance Ventures joined the round as a new investor while existing backers Migros and Serpentine Ventures increased their stakes. CEO Levent Künzi framed the investments as validation of the team and the business model. Properti operates a digital platform built on four pillars—service, customer, partner, and broker portals—to simplify property search, management, marketing and related partner services. The platform bundles partner offerings such as moving, cleaning, renovation trades, insurance and financing solutions and includes a digital toolset to streamline exchanges for tenants, buyers and owners. The company plans to invest the newly raised capital primarily in expanding its technology platform. Properti was founded in November 2019 by brothers Levent and Adrian Künzi and currently employs 107 people across 12 locations in Switzerland. Financially, the startup has completed an initial seed in December 2021 and recently closed a follow-on seed round, reflecting strong investor interest. Properti operates a platform for real-estate brokers, owners, customers and local service providers that centralizes tools for property sales and rentals and automates recurring manual brokerage tasks. The platform includes an owner cockpit showing profitability metrics and enables obtaining quotes from local service providers, integrating transaction-based services into process automation. Properti has brokered over 1,400 properties in its first two years and employs around 85 people, with plans to expand the team in the first quarter of the coming year. The company says it will use the fresh capital to further develop and extend its platform and features. Properti positions itself to become a leading transaction-based platform in the housing ecosystem.
- Advertima Vision AG
Participated · Series A · Jun 2017
Advertima’s core product is a computer-vision ML platform that uses visual sensors to create a “Human Data Layer” of real-time behavioral and demographic analytics for physical retail spaces, plus digital signage and cashierless checkout capabilities. The company emphasizes privacy features: it says there is no facial recognition or biometric detection, no image/video storage, and that anonymous, randomly generated tracking IDs are used and not linkable retrospectively. Advertima touts applications such as smart inventory management, autonomous checkout, contextual messaging on digital screens, and in-store analytics. The startup was founded in 2016 and has partnerships with Migros and SPAR; its system is deployed by 14 companies across eight countries. The Series A proceeds and additional internal funding will be used to further develop the platform and scale internationally. Advertima faces competition from large and specialist players in cashierless and in-store analytics (including Amazon licensing, AiFi, Grabango, Standard Cognition and Zippin) and cites COVID-driven demand dynamics for contact-reducing technologies. Advertima builds AI software that analyses and interprets the physical environment and triggers context-appropriate responses. The company, based in St. Gallen, presented a first prototype of its software in 2014. Migros has been a strategic partner since 2015. Advertima employs about 35 specialists and opened a Berlin office in January 2017 with eight staff. Following recognition such as being named "coolest startup" at the Worldwebforum and reaching the final of the Startfeld Diamant prize, the company completed a first Series A venture-capital round of 4.8 million CHF. The new funds are intended to drive growth, accelerate internationalization and advance the technology.