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The Venture Codex

Sierra Maya Ventures

Los Angeles, CA, United States

Overview

SierraMaya360 is a full-service early stage venture capital firm. Our team is comprised of industry veterans with an extensive network of contacts in Silicon Valley, Hollywood, New York, Boston, Charlotte and Silicon Beach. Our experience, network and expertise gives us a critical advantage to identify innovative opportunities long before they bubble up as global trends. Our firm was founded to leverage the success of angel fund Sierra Maya Ventures, which won Top Newcomer to Venture Capital 2014- North America by Wealth and Finance International Magazine and has been consistently ranked as a top-tier Angel/Seed fund.

Total investments
4
Lead investments
0
Investments · 12mo
0
Active investors
0

Sector focus

  • Big Data
  • Cloud Computing
  • Digital Media
  • Finance
  • Financial Services
  • Internet
  • Mobile
  • Venture Capital
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Investment portfolio

  • Mattermark

    Participated · Series A · Dec 2014

    Mattermark provides a B2B search and analytics product that reorganizes public web data into company profiles and business intelligence using web crawling, neural networks, and NLP. The company plans to use new funding to hire additional talent and expand analytics across more categories of business users. Mattermark charges $6,000 per year for a single user license and offers enterprise packages starting at $50,000 annually, and it maintains integrations such as Salesforce, Excel, and an API. It tracks roughly 1.5 million companies in its customer-facing database and serves over 500 customers, about 50 of which are public companies. The business derived approximately 44% of revenue from venture capital firms and has shown revenue growth: $1.0M in 2014, $2.4M in 2015, and nearly $300,000 per month at the time of the article. The company is not yet profitable and is focused on reaching breakeven. Mattermark organizes disparate online company information into structured data, aiming to be a "B2B Google" for business intelligence. The service aggregates growth signals and other firmographic and deal data, and today tracks data on roughly 1 million businesses. Typical end users include venture capitalists, sales and marketing teams, investment bankers, corporate development, private equity, hedge funds, commercial real estate and consultants. The company says it has about 500 business customers but is not disclosing revenues. Mattermark plans to use new funding to expand beyond its startup/VC roots, invest more heavily in software automation and machine learning, and hire people to build its big-data capabilities and sell to new customers. The product evolved from YC-backed Referly and the company opened for business in 2013 in San Francisco. Mattermark provides a data platform that aggregates signals from Twitter, news sites, SEC filings, LinkedIn, AngelList, CrunchBase and a proprietary Startup Index to help VC firms, acquirers, sales, marketing, and business development teams spot and track startups. Co-founded in 2013 and based in San Francisco, the company sells access to this platform and lists paying customers including Y Combinator, Andreessen Horowitz, 500 Startups, New Enterprise Associates and Version One Ventures. The startup employs 21 people. Mattermark raised $2M in a second seed round and has now raised $3.4M in total, including a $1M round as Referly in October 2012 and $400K in June 2013 as Mattermark. Backers on the recent round include existing investors Andreessen Horowitz and Ullas Naik alongside new investors such as Version One Ventures, Felicis Ventures, Flybridge Capital Partners, Slow Ventures and Gramercy Fund. The company said it will use the funds to build the team and continue to expand adoption of its platform. Mattermark aggregates signals from sources including social media, app store rankings, Alexa.com, AngelList and news to produce data, news and analysis for investors. Its system relies on an algorithm (about 90% of analysis) developed by CTO Kevin Morrill, with human editors handling the remainder. The product today offers raw data, a weekly newsletter, custom reports, and paid subscriptions. Mattermark charges $500 per month for subscriptions (the first month is free) and sells one‑off custom reports to customers such as angel investors, VCs, accelerators, private equity, family offices and high‑net‑worth individuals. The company launched in June and secured funding from NEA and Andreessen Horowitz to support the launch. Founder Danielle Morrill says she envisions Mattermark as a “Bloomberg for the private markets,” with plans to expand into media customers, increase transparency on private company performance, and help companies identify early customers and partnerships. The team is a pivot from Refer.ly; one member from that effort, Andy Sparks, joined via an acqui‑hire.

  • Youbetme

    Participated · Series A · Nov 2014

    Youbetme operates a social betting app launched in January that lets users create and track friendly wagers. The product is available on iOS and via the web, with an Android app in beta testing. It does not support real-money betting; the app focuses on tracking bets among friends. The company markets itself as enabling users to "bet on anything, at any time." Youbetme participated in the DEMO conference in 2012. Angel investor Brad Stroh is joining the company's board of directors. Youbetme is a San Francisco, CA-based provider of a social betting platform. Its platform allows users to place a bet, name the stakes, and then collect from any iOS device or via the web. The service tracks opponents, bet terms, and the outcome of the bet in a few steps. The company was launched by co-founders Jason Neubauer and Justin Jarman, with Nils Lahr serving as CTO. At launch it announced partnerships with brands including NakedWines, Sports One Marketing and Tonic Nightlife Group. Youbetme raised $1.2M in seed funding from private angels.

  • Dealflicks

    Participated · Seed · Jul 2014

    Dealflicks operates a mobile app that surfaces discounted movie tickets and concession offers by partnering with independent theaters and chains. The app is live in more than 400 theater locations and works with nine of the top 50 U.S. theater chains. Theaters set discounts by showtime, day of week, or expected attendance, with discounts up to 60% and typical ticket discounts around 30% (ticket+popcorn deals ~35–40% off). Dealflicks says roughly 88% of movie seats go unsold and up to 95% beyond opening weekend, driving demand for its service. The company plans to move toward purely dynamic pricing using its data to predict attendance and target discounts by factors like user ratings, opening-weekend performance, and weather. Dealflicks raised seed funding to expand its partnerships and advance its pricing capabilities.

  • AdEspresso

    Participated · Seed · Jun 2014

    AdEspresso operates a SaaS platform to manage and optimize Facebook Ads for startups, merchants and small agencies. The product enables users to split-test campaign elements — images, text and landing pages — and provides analytics to optimize campaigns. It targets advertisers with budgets of $2k–$25k per month and offers a SaaS FreeTrial pricing model with plans from $49/mo to $299/mo. The company employed 10 people and was already generating revenue, growing at +65% month-over-month. It intends to use the funds to become self-sustainable and expand adoption of its solution. Leadership includes CEO Massimo Chieruzzi and co-founder/COO Armando Biondi. AdEspresso is a Milan, Italy–based SaaS platform serving startups, merchants and small agencies to create, analyze and optimize Facebook Ads. Co-founded by CEO Massimo Chieruzzi and CTO Carlo Forghieri, the product enables users to split-test campaign elements — images, copy, landing pages and targeting — and includes an analytics dashboard for optimization. Clients named in the article include Pirelli, Plasmon, Gruppo24Ore and Heinz. In October 2013 AdEspresso joined the 500 Startups accelerator in Mountain View and will receive up to $250k in funding along with mentors, designers in residence, platform-specific customer acquisition strategies and a workspace. The accelerator support represents the company's notable financing disclosed in the article; no revenue or user metrics were reported.

Team

No current team members are available.