• Build & Imagine

  Participated · Equity · Dec 2015

  Build & Imagine produces StoryWall magnetic building sets—illustrated panels, dolls and dozens of magnetic accessories—that combine to create scenes children can build, decorate and use for storytelling. The company was launched by Laurie Peterson following a $30k Kickstarter campaign last year. It is housed in downtown Berkeley and supported by the UC Berkeley SkyDeck accelerator program. Build & Imagine said it will use the funds to distribute its StoryWall product line. The company is working with retailers and channels including QVC, Amazon, Pottery Barn Kids, Kohl’s, Zulily and Learning Express during the holiday season. The articles report a $1M funding round and list multiple angel backers and firms among the investors.

• Dealflicks

  Participated · Seed · Jul 2014

  Dealflicks operates a mobile app that surfaces discounted movie tickets and concession offers by partnering with independent theaters and chains. The app is live in more than 400 theater locations and works with nine of the top 50 U.S. theater chains. Theaters set discounts by showtime, day of week, or expected attendance, with discounts up to 60% and typical ticket discounts around 30% (ticket+popcorn deals ~35–40% off). Dealflicks says roughly 88% of movie seats go unsold and up to 95% beyond opening weekend, driving demand for its service. The company plans to move toward purely dynamic pricing using its data to predict attendance and target discounts by factors like user ratings, opening-weekend performance, and weather. Dealflicks raised seed funding to expand its partnerships and advance its pricing capabilities.

• AdTheorent

  Led · Equity · Sep 2013

  AdTheorent offers a predictive advertising technology platform that leverages Big Data, adaptive models, and device and environment mapping to identify audiences most likely to engage with digital ads and deliver targeted impressions. The company commercialized Barometric, a SaaS product that uses proprietary cross-channel tracking and attribution to help brands identify consumers and measure media performance across desktop, mobile, TV, radio and in‑home environments. Led by Co‑Founder & CEO Anthony Iacovone, AdTheorent emphasizes machine learning and identity mapping to enable efficient audience targeting at scale. The company intends to use proceeds from the recent financing to continue building and growing operations and its technology solutions. Financial details and operating metrics were not disclosed in the article. AdTheorent describes itself as the world’s first 2nd generation mobile ad network built to address the specific needs of the mobile advertising ecosystem. Its platform integrates more than 35,000 mobile inventory sources and analyzes hundreds of thousands of potential impressions per second using enriched demographic, behavioral, location and device data. The platform applies real-time predictive modeling to identify impressions with higher propensity for conversion and places bids in real time within advertiser pricing parameters. In the first half of 2013 the company tripled its advertiser clients, more than doubled revenue versus the first half of 2012, and realized a 25% increase in average campaign spend. The company plans to use the newly raised funds to expand research and development as well as sales and marketing. AdTheorent combines premium mobile sites, brand safety and managed services with data-driven RTB technology to deliver higher conversion rates at lower cost.

No current team members are available.