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Decelera Ventures

Plaza de la Lealtad, 2-1ª Planta, Madrid, Comunidad de Madrid, 28014, Spain

Overview

Decelera is the world's first startup decelerator (born from the 4 years experience of Menorca Millennials). Decelera is a growing company that focuses on generating differential value through a deceleration methodology for our stakeholders (startups, investors, business leaders, and corporations). Decelera is helping startups in finding the best performing model to grow in a sustainable way and contribute to a better future.

Total investments
15
Lead investments
4
Investments · 12mo
7
Active investors
8

Sector focus

  • Big Data
  • Impact Investing
  • Social Entrepreneurship
  • Sustainability
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Investment portfolio

  • Trak

    Participated · Equity · Jun 2026

    TRAK provides a 100% digital musculoskeletal rehabilitation service that enables patients to perform guided exercises at home using their phone or computer camera while AI analyses and corrects movements and clinicians supervise remotely. Its model combines automated, real-time exercise guidance with remote physiotherapist monitoring and physician-led treatment across the full care pathway from initial assessment to medical discharge. The company reports traction in more than 300 care centers and over two million exercises completed on its platform, with clinical outcomes including a 70% adherence rate, a 40% reduction in cost per patient and an average satisfaction score of 9/10. TRAK works with major insurers and health providers that together represent more than half of the Auto and Health market share in Spain among companies that use the platform. Future plans highlighted by management include international expansion (notably Colombia via Invima and broader Europe and Latin America), reinforcement of data security and regulatory compliance, and further development of its AI capabilities.

  • Flipflow

    Participated · Equity · Jun 2026

    Flipflow provides a unified competitive intelligence platform that monitors millions of products across tens of countries and thousands of retailers, transforming large-scale market data into actionable insights for commercial, trade marketing and e-commerce teams. Its platform offers real-time capabilities including full-store assortment analysis, price and promotion monitoring, digital visibility and execution, and control of distribution and grey-market activity. The company has announced enterprise customers in FMCG, beauty and electronics such as Nestlé, Unilever, L’Oréal and ISDIN and already operates in Spain and Latin America. This year Flipflow launched Tyrell AI, an autonomous agent that analyzes market signals 24/7 and prescribes prioritized actions to commercial and marketing teams; development of Tyrell involved collaboration with Google on AI. Flipflow is using recent funding to accelerate technology development and drive international expansion into Northern Europe and the U.S. The company positions itself as a central intelligence layer to enable faster, proactive decision-making in a fragmented retail landscape.

  • Mathew

    Led · Seed · May 2026

    Founded in 2023 and headquartered in Sant Cugat del Vallès, Mathew provides an AI-driven educational platform for creating teaching resources, assessing exams and delivering personalized student follow-up while emphasizing data privacy and security. The company claims more than 100 partner educational centers and is active in Spain, Andorra, Colombia and Mexico, where it has a commercial agreement with Ceneval. Mathew has iteratively expanded platform functionality since launch and released a substantially renewed version in May. It has strategic content and distribution initiatives, including a collaboration with Macmillan to develop Órbitum for vocational training. Financially, Mathew reports sustained growth—having tripled revenue relative to its first year—and projects at least a threefold increase in 2026 versus 2025. The recent €1.2M seed round is intended to accelerate product development, market consolidation and international expansion.

  • Cifrato

    Participated · Seed · Mar 2026

    Cifrato builds an AI-powered accounting platform that automates end-to-end accounting workflows, including processing invoices, applying taxes, and managing inventory in real time. The company uses proprietary orchestration architecture that integrates directly with Colombia’s electronic invoicing systems. Cifrato primarily serves accounting firms that manage multiple businesses. It was founded by Juan Pisco and Yerson Cacua and is headquartered in Bogotá, Colombia. Following its Seed raise of over $1 million, the company plans to expand integrations with ERP and POS systems and develop new AI features such as bank reconciliation. No revenue, user, or other operating metrics were disclosed in the article.

  • Webel

    Participated · Series A · Mar 2026

    Founded in 2018, Webel operates a digital marketplace for home services and currently serves more than 2 million users with around 350,000 registered professionals and nearly one million service listings. The platform operates in 31 Spanish cities and has recently started expanding into the United Kingdom. Webel offers more than 30 service categories, including cleaning, ironing, handyman work, small renovations, moving services, tutoring, childcare and appliance repair. The company emphasizes a cost structure that delivers prices typically 30–40% lower than competitors while charging professionals lower-than-average commissions and allowing them control over pricing, schedules and clients. Webel’s immediate plans include strengthening its presence in Spain and growing visibility for newer service categories. The recently raised €4.3M pre-Series A round will be used mainly for marketing and product development to support those plans.

Team

  • Marcos Martin Larrañaga

    co-founder

    LinkedIn
  • Antonio García-Urgelés Capdevila

    Founding Partner

    LinkedIn
  • Belen Moscoso del Prado, Lopez-Doriga

    Chief of Brand and Innovation

    LinkedIn
  • Beatriz Estopiñán

    Operations Manager