Led · Series B · Oct 2021

Admix builds an "In-Play" advertising platform that places programmatic, non-intrusive ads inside games, e-sports, virtual reality and augmented reality environments. The company is focused on providing infrastructure to automate ad serving and enable creators to monetize real-time 3D content. Admix says its tech scales across 300+ games and hundreds of advertisers, with roughly 90% of advertisers self-onboarding over the last two years. It has signed In-Play campaigns with brands including Calvin Klein, Schuh, Movember and Sky. The team positions the product for upcoming metaverse platforms and broader Web 3.0-style real-time 3D interactions. Admix competes with firms like Bidstack, Adverty, Anzu and Frameplay but emphasizes infrastructure and automation as its differentiators. Admix builds an SDK that enables developers to place programmatic ads inside games, esports, virtual reality and augmented reality. The SDK supports Unity and Unreal and allows developers to drag and drop ad formats such as billboards, posters and 3D spaces into their games. Admix emphasizes scalability, letting advertisers bid programmatically through traditional ad-buying platforms rather than relying on an ad-agency model. The company works with more than 200 developers and runs campaigns from more than 500 advertisers each month, with past advertisers including National Geographic, Uber and State Farm. Financially, Admix announced a $7M Series A and previously raised $2.1M; the company later added $1.5M to the Series A. Founders Samuel Huber (CEO) and Joe Bachle-Morris (COO) bring backgrounds in indie game development and the ad agency world, respectively. Admix provides a monetisation platform for AR and VR developers that enables placement of non-intrusive programmatic ads inside applications. The company positions its product as an alternative to intrusive ads that are poorly adapted to immersive formats. Admix recently partnered with Oath, the parent company of Yahoo and AOL, to broaden its media and advertising reach. Founded in 2017, the company operates from offices in London and San Francisco and employs 15 people. Management plans to double headcount within the next year. The startup has just raised $2.1 million to support its growth and product deployment.

Led · Equity · Aug 2020

Wejo collects and organizes data from connected vehicles, aggregating information from almost 11 million internet-connected cars for clients including GM, Hyundai Motor Co and Daimler. The company is Manchester-based and is backed by General Motors. Wejo is preparing to go public later this year through a reverse merger with blank-check company Virtuoso Acquisition Corp. The reverse-merger deal announced last month valued the startup at $800 million including debt. As part of the public-listing process, Wejo has secured a private investment in public equity (PIPE) that now stands at $125 million. Microsoft Corp and insurer Sompo Holdings Inc will invest $25 million as part of that PIPE, joining existing participants including GM and Palantir Technologies. Wejo operates a connected vehicle data platform that standardizes, enriches, and monetizes historic and real-time vehicle telemetry. The company processes data from over 10.6 million vehicles, handles around 400,000 data points per second, and organizes more than 42.3 billion journeys across multiple brands, makes, and models. Processed data is made available on Wejo’s data marketplace and delivered as tailored products and services to transportation and municipal organizations, road authorities, and navigation service providers. Founded in 2014 and headquartered in Manchester with an office in Detroit, Wejo employs more than 150 people. Through a newly announced collaboration with HELLA, Wejo aims to deepen its understanding of sensor data, develop new data-driven business models, and begin joint pilot projects. The company says the strategic investment from HELLA will help it further develop products and solutions for public and private sector customers. Wejo operates a data platform that aggregates telematics from nearly 15 million cars and licenses that data to mobility businesses such as traffic analysts, parking app developers, city planners and governments. The company positions itself around the "digitalisation of mobility" and says it is focused on harnessing data for social good, citing potential benefits like safer roads, more efficient public transport and reduced emissions. Wejo plans to use new funding to bring new products to market and to expand through partnerships with automakers. The business is marketing its dataset to a range of end users across the transport ecosystem. CEO Richard Barlow emphasises delivering better journeys, while a white paper on the company website outlines claimed positive social impacts. The company previously completed a €91 million Series B led by General Motors in February 2019. Wejo is a connected car startup that delivers intelligent insights for car manufacturers, insurers, and service providers through an automotive data exchange platform. The company currently tracks over 7 million vehicles in more than 180 countries and has curated over 78 billion miles of data; it anticipated 28 million cars on its platform by 2020. Wejo plans to continue data-sharing agreements with other automakers and to enable new products and services such as real-time parking availability and local fuel-price comparisons to improve driver experience and safety. It also collaborates with partners including local governments to share data that can improve traffic signalling, reduce congestion, and lower emissions. Founded in 2014, Wejo has offices in Chester, Manchester, and San Jose and employs about 150 people. The new funding is intended to allow the company to scale rapidly.

Participated · Equity · Jan 2020

Founded in 2014, Everli operates a home-delivery grocery marketplace focused on convenience and time savings for Italian consumers. In addition to delivery, the company leverages its platform data to offer analytics and market research to large grocery retailers and FMCG brands, helping them make more informed commercial decisions. Everli reports growing order volumes, larger basket sizes, and improving unit economics as it scales in its core geographies. The company’s strategy centers on expanding share across Italy, broadening product assortment, and deepening collaborations with leading European retailers. Recent initiatives also include continued investment in technology and operational efficiency. Looking ahead, Everli plans to combine with Melar Acquisition Corp I and targets a public listing in the first quarter of 2026, using fresh capital to fund this trajectory.

Led · Series A · Nov 2019

Acatus provides a digital debt capital markets (DCM) platform that converts loans and other illiquid assets into fungible securities eligible for custody as individual securitizations and places them directly on the capital market as bonds. The platform enables new business for banks and offers transparent investment options tailored to the risk-return profiles of institutional investors such as pension funds, insurance companies, family offices and banks. Société Générale Germany and Luxembourg are integrated into the platform structure as partners for securities settlement, while JFD Bank provides the liability umbrella. Led by CEO Dr. Marie Louise Seelig and COO Dr. Daniel Wigbers, the digital DCM platform has been live since October 2018. Acatus completed a €5.5m Series A and intends to use the funds to continue expanding its operations and business reach. The company’s product and partnerships position it to channel illiquid assets into capital markets infrastructure for institutional investors.