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The Venture Codex

Earlsfield Capital

43 Berkeley Square, London, England, W1J 5AP, United Kingdom

Overview

Earlsfield Capital is a technology investment platform focused on India & South East Asia. We work with audacious founders, building path-breaking, technology-driven companies across a range of sectors undergoing mass digital transformation. Our investment team looks for businesses led by aspirational entrepreneurs who have the ability to nurture and scale organizations across various growth stages. We follow a disciplined, process-driven approach and post investment, dedicate our time and resources to support our companies with core enablers of growth: scaling technology, hiring top talent and follow-on fundraising. We are reachable at hello@earlsfieldcapital.com Earlsfield Capital Partners LLP (FRN: 713889) is an Appointed Representative of MJ Hudson Advisers Limited (FRN: 692447) which is authorised and regulated by the Financial Conduct Authority, UK.

Total investments
7
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Reevoy

    Participated · Seed · Jan 2022

    Reevoy operates an integrated B2B tech platform that enables global fashion and home‑décor brands to find and buy from Indian exporters, manage production from design through final quality checks, and purchase goods on credit. The platform matches importers with exporters and aims to streamline production workflows while providing embedded finance. Founded in October 2020 by IIT Delhi, IIM and ISB alumni Ankur Khetan, Ishan Dadhich and Mohit Agarwal, the company previously raised $1 million in pre‑seed funding. Reevoy has now raised a fresh $4 million seed round to further develop its supply‑chain technology and embedded finance capabilities. The company also plans to bring mid‑sized audited Indian factories onto the cloud via production‑management software. Its product targets the large global textile, home goods and lifestyle markets and seeks to reduce sourcing uncertainty for importers buying from India.

  • Practically

    Participated · Equity · Dec 2021

    Practically is an education-technology platform that delivers experiential learning using augmented reality (AR), simulations and three-dimensional videos. The company says its app has reached 1.5 million downloads and has enabled continued experiential learning for 1.5M students since its launch during the first lockdown. Founded in 2018 by Subbarao Siddabattula, Charu Noheria and Ilangovel Thulasimani, Practically focuses on enhancing learning outcomes and empowering teachers. The company will use the new funding to expand operations across India, the Middle East and Southeast Asia, and to enhance marketing, product development and sales verticals. Practically also plans tactical hiring to scale up its business and consolidate its foothold in the edtech sector. Financially, the company has completed multiple rounds and is preparing for a Series B scheduled to begin early next year. Practically is an intelligent, interactive, and immersive learning app for students of classes 6–12 with a focus on STEM learning. It uses immersive videos, interactive augmented reality, and 3D simulations to provide experiential, hands-on lessons and positions itself as the only experiential learning app that brings learning alive. Features include life-like video content, 24×7 seek-help access to subject experts for doubt resolution, live classes, Proton — an AI assistant and study buddy, and Coding++. More than 300,000 students have already benefited from Practically's content. The company says the $4 million pre-Series B proceeds will be used to expand operations beyond Telangana and Andhra Pradesh and to establish a pan-India footprint within 12 months. Practically is a product of 3rdFlix Visual Effects Pvt Ltd and is based in Hyderabad; it also aims to expand into the Middle East and enter the US market in the near future.

  • ByteLearn

    Participated · Seed · Dec 2021

    ByteLearn offers an AI-powered teaching assistant that helps students with math problems, evaluates performance, grades tests, and enables learning via its AI tutoring engine. The product builds a knowledge graph of students’ skills, analyzes gaps, and assigns grade or difficulty levels to provide actionable insights for teachers. ByteLearn says its assistant can save teachers up to 40% of their time by assisting with creating tests, quizzes, and homework. The founding team includes AI/ML PhDs and US-based edtech experts, supporting product, design, and curriculum efforts. Following the raise, the company plans to build deeper AI capabilities, enhance its product, strengthen teams across India and the US, and expand outreach to multiple geographies. The company was founded in June 2021 by Aditya Singhal and Nishant Sinha.

  • AdvantageClub.ai

    Participated · Equity · Nov 2021

    AdvantageClub.ai offers a global AI-powered platform for employee engagement, combining rewards & recognition, flexible benefits, surveys, moments that matter, and communities in a single product. The company leverages AI, data mining, and analytics and is developing AI-driven solutions such as Adva to enhance employee experience. It serves over 5 million users across 100+ countries, supports 1,000+ clients, and provides 10,000+ redemption options. Clients mentioned include BCG, Rakbank, Havelock One, Tabreed, and SGM. AdvantageClub.ai plans to expand its product suite with new tools and features and to strengthen its presence in the US and Asia. The company has raised a total of $11 million to date. Advantage Club provides a single app that combines rewards and recognition, perks, financial wellness, and employee engagement initiatives. Founded in 2016 by Sourabh Deorah and Smiti Deorah and incorporated in Delaware, the company is operational in more than 60 countries. It counts customers including Concentrix, Hexaware, EY and Target and is growing at about 20% month-on-month. The company plans to bolster its international presence and hire talent to expand operations globally, targeting Southeast Asia and the Middle East and North Africa markets. Advantage Club recently announced plans to increase headcount to 170 from 70. CEO Sourabh Deorah and COO Smiti Deorah say the company aims to build global products for HR teams to drive higher retention and productivity. Advantage Club is an HRtech startup that helps corporates improve employee engagement by providing perks and recognition. It provides perks and recognition services to employees and employers to boost engagement. The company raised $1 million in a pre-Series A funding round led by GrowX Ventures, with Sprout Venture Partners also participating. Existing investors Axilor Ventures and Mumbai Angels took part in the new round. Advantage Club previously raised $300,000 in 2018 in a round led by Axilor Ventures. Advantage Club operates a tech platform that provides curated employee perks and a recently launched rewards & recognition offering, with premium brands providing exclusive privileges across essential and luxury segments. The company says its platform effectively increases an employee's spending/saving power by 10% and enables brands to target niche corporate clientele without brand dilution. Its app includes features such as wish lists, a 365-day customer helpline and a usage dashboard, and it offers redemption options beyond gift cards and internal portals. Advantage Club claims 6,000+ brands across 12 categories and 200+ corporate customers, including Samsung, Accenture, Fidelity, Tech Mahindra and others. The founders, Sourabh and Smiti Deorah, are UCLA alumni who previously worked at Amazon and Microsoft. The company plans to enhance its rewards and recognition program, build distinguished features and redemption options, and expand its presence across India including stronger focus on tier-2 cities.

  • Basic Home Loan

    Participated · Series A · Oct 2021

    Basic Home Loan operates a technology platform that simplifies and automates the home‑loan application process for middle‑ and low‑income households in India. The product reduces paperwork and speeds up approvals to make mortgages more accessible to underserved borrowers. The company positions itself as a niche solution in a market where traditional banks often overlook higher‑risk, lower‑income customers. Basic Home Loan plans to use recent funding to enhance its technology and expand its geographic and customer reach. The startup emphasizes both financial returns and social impact by enabling more families to access homeownership. It faces competitive pressure from other fintechs and must navigate regulatory and compliance challenges as it scales. Basic Home Loan is an online brokerage platform for mortgages that aims to make home loans accessible to low- and middle-income households in tier II and tier III cities. The platform connects customers to financing through a network of 7,500 agents and 70 financing partners. The company plans to use the new funding to expand into new geographies and to develop a lending vertical. Management says the funds will enable creation of products for un- and underserved segments. Basic Home Loan was founded in 2020 by Atul Monga and Kalyan Josyula and is based in Gurugram. It reached EBITDA profitability in March 2023 and has cumulatively raised $8.7 million since inception. BASIC Home Loan develops a digital platform to automate home loans for middle- and low-income households, using a phygital distribution approach. The startup has built distribution in affordable-housing hotspots across 15 cities within its first 12 months. It claims to have disbursed Rs 400 crore of loans in that period and has more than 25 bank partners on board. Nearly 25% of loans it disburses are linked to Pradhan Mantri Aawas Yojna applications and 30% are for new housing construction. The company aims to disburse over Rs 6,000 crore of home loans in the next 18 months and to hit a monthly loan disbursal run rate of Rs 200 crore by March 2022. It plans to expand to 40+ cities and hire more than 300 people while further digitizing credit processes.

Team

  • Meraj Alam

    Managing Partner & Co-Founding Partner

    LinkedIn