Puig
Plaça Europa, 46-48, L'Hospitalet de Llobregat, Barcelona, 08902, Spain
Overview
Puig is a third-generation family-owned fashion and fragrance business based in Barcelona. Puig creates distinctive brands and fragrance experiences that make people dream. The company’s ambition is to define the future of the fragrance category and capture a disproportionate share of innovation and growth. The company’s strong performance has resulted in substantial growth and revenues of €1,935 million in 2017. Puig success stories include a combination of owned brands such as Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Penhaligon’s and L’Artisan Parfumeur; licenses such as Prada, Valentino, Christian Louboutin and Comme des Garçons; and Lifestyle fragrances. Puig products are sold in more than 150 countries.
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 1
- Active investors
- 2
Sector focus
- Consumer Goods
- Fashion
Investment portfolio
- Flipflow
Participated · Equity · Jun 2026
Flipflow provides a unified competitive intelligence platform that monitors millions of products across tens of countries and thousands of retailers, transforming large-scale market data into actionable insights for commercial, trade marketing and e-commerce teams. Its platform offers real-time capabilities including full-store assortment analysis, price and promotion monitoring, digital visibility and execution, and control of distribution and grey-market activity. The company has announced enterprise customers in FMCG, beauty and electronics such as Nestlé, Unilever, L’Oréal and ISDIN and already operates in Spain and Latin America. This year Flipflow launched Tyrell AI, an autonomous agent that analyzes market signals 24/7 and prescribes prioritized actions to commercial and marketing teams; development of Tyrell involved collaboration with Google on AI. Flipflow is using recent funding to accelerate technology development and drive international expansion into Northern Europe and the U.S. The company positions itself as a central intelligence layer to enable faster, proactive decision-making in a fragmented retail landscape.
- Scent Library
Led · Series B · Sep 2021
Scent Library, founded in 2015 and based in Beijing, sells perfumes, home fragrances, and body care products. The brand was an early entrant into China’s domestic fragrance market and has built a following with creative, highly localised scents (one popular fragrance reportedly evoked water boiling in an aluminium pot). Scent Library operates more than 80 stores across mainland China. Chinese business media 36Kr reports the company secured investment from Spanish perfume and beauty company Puig in a Series B. Sources cited by 36Kr put the round at roughly $10 million, though the companies involved declined to officially disclose the amount. Industry data in the article notes China’s domestic perfume market has grown at an annual rate of more than 25% since 2017 and is expected to become the world’s second-largest perfume market within the decade (iResearch).
Team
Marc Puig
Chairman and CEO
Antonio Puig
Founder