Participated · Seed · Apr 2023

Superfiliate is a software platform that builds co-branded landing pages to ‘supercharge’ brands’ word-of-mouth channels across customers, influencers, ambassadors, and affiliates. The product replaces legacy affiliate links and referral codes with fully personalized shopping experiences that let creators tell a brand story, curate favorite products, and get paid for sales they generate. The scalable personalization and customization have raised conversion rates by over 20% while deepening partnerships between brands and creators. With affiliate marketing accounting for 16% of all online purchases in the U.S. last year, Superfiliate positions itself to help brands diversify acquisition away from paid media and optimize conversion funnels for each traffic source. Founded less than two years ago by Anders Bill and Andy Cloyd, the company works with merchants including MudWTR, Florence By Mills, Beam, and Hiya Health. The CEO says the company is building a platform native to new e-commerce paradigms to consolidate disparate tools into one app, and it recently closed a $3M seed round.

Participated · Seed · Jan 2022

Unblocked, led by co-founder and CEO Harrison Wang, leverages non-fungible tokens (NFTs) to connect fan communities with major music and entertainment brands. The company focuses on launches and partnerships that bridge digital NFT experiences with in-person fan engagement. In late December it debuted its first launch in partnership with Primary Wave Music and multi-platinum hip-hop group Cypress Hill. Upcoming partnerships named in the article include brands under the Penske Media Corp. family, Evite, and other artists and musicians. The company is expanding its internal team, recently adding former Linkin Park DJ Joe Hahn in a creative lead role. Financially, Unblocked completed a $10M seed financing at a $90M+ post-money valuation.