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The Venture Codex

Sarona Partners

HaHashmonaim 103, Tel Aviv, Israel

Overview

Sarona Ventures is a venture capital firm based in Tel Aviv, Israel. The firm is a "people-first" investor, seeking founding teams with strong execution capabilities. The firm's investment scope focuses on enterprise software, and most of their deals concentrate on building the future of business with AI, helping companies operate more efficiently, save money, and drive revenue.

Total investments
9
Lead investments
0
Investments · 12mo
2
Active investors
5

Sector focus

  • Artificial Intelligence (AI)
  • Enterprise Software
  • Financial Services
  • FinTech
  • Generative AI
  • Venture Capital
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Investment portfolio

  • Winn

    Participated · Series A · Feb 2026

    Founded in 2022, Tel Aviv–based WINN.AI offers a real-time revenue execution platform that coaches sales representatives live on calls while automatically updating CRM and BI systems. The software standardizes best practices across large teams, freeing reps to focus on relationship building while AI handles data capture and process compliance. Since launching in June 2023, the company has secured notable enterprise customers such as Deel, Cyera, and Kaseya, reporting a 33% lift in win rates, a 2× CRM fill rate, and a 98% reduction in admin time in separate case studies. Operational traction has been strong: the company tripled annual recurring revenue in 2025, expanded ARR 30× over the past two years, and maintained 0% churn among enterprise accounts. WINN.AI integrates seamlessly with major CRMs, positioning itself as a core system rather than an add-on. Proceeds from its recent funding will support continued product development and expansion into the U.S. market. Management believes the shift from post-call analytics to proactive, in-call guidance represents a transformative opportunity in sales technology.

  • Visitt

    Participated · Series B · Jan 2026

    Visitt offers a unified, AI-embedded property operations platform for commercial real estate owners and operators across office, industrial, data center, multifamily, and retail assets. The software merges traditionally siloed functions—including work orders, compliance, predictive maintenance, tenant communications, equipment tracking, security, amenities, and finance—into a single interface. Powered by millions of operational data points and constant feedback from on-site teams, the platform delivers 2–3× improvements in property efficiency and response times while eliminating repetitive tasks. In 2025 the company surpassed 150 customers and achieved more than 900 % growth in managed square footage. Current AI features include work-order intelligence, a certificate-of-insurance agent, and multilingual communication tools, with plans to add additional AI agents that reduce manual work and provide deeper predictive insights. The firm also intends to scale its customer-success organization and enhance its proprietary onboarding technology, aiming to save thousands of hours per portfolio annually.

  • Crowded

    Participated · Series A · Feb 2025

    Crowded offers a fintech platform tailored to nonprofits, providing multi-chapter banking, payment processing, expense management, and AI-powered tax filing services. The platform is designed to help nonprofits shift focus from administrative tasks to community-focused work. Crowded is used by over 35 institutional customers, including Harvard Athletics, Pi Kappa Alpha Fraternity, and leading councils of Girl Scouts of the USA. The company has offices in Tel Aviv and is led by CEO Daniel Grunstein. It plans to use the new funding to expand operations and accelerate development efforts. The article does not disclose revenue figures or other financial metrics beyond customer count and funding. Crowded provides a mobile banking and member-management app tailored to club treasurers, enabling digital dues collection, tax reporting, and linked bank accounts. The platform offers physical and virtual debit cards and forgoes subscription fees, instead earning interchange revenue and charging roughly 3% (or $5) per member payment. After launching a year ago with five customers, Crowded has grown to 300 chapter customers and holds letters of intent with another 1,200 chapters. The company says it is on its way to $1 million in annual recurring revenue. Crowded was founded in June 2021 by Daniel Grunstein, Dvir Hanum, Darryl Gecelter and Dor Kleinmann. Management plans to expand features (including automation and self-service), open the platform beyond closed beta, enter new markets and grow its college and broader nonprofit customer base.

  • Salvador Technologies

    Participated · Equity · Dec 2023

    Salvador Technologies provides a cyber-attack recovery platform delivering security failover technology for ICS and OT organizations. Its solution bypasses standard cyber-attack recovery protocols and forensics to minimize downtime and can regain operations within approximately 30 seconds. The platform is used by secure critical infrastructure organizations across manufacturing, aerospace, maritime, energy and water sectors. The company is led by CEO Alex Yevtushenko and is based in Rehovot, Israel. It intends to use the new funds to accelerate expansion of its sales distribution network for the recovery platform. The article does not disclose revenue, user metrics, or the amount raised. Salvador Technologies built a market-leading cyber-attack recovery platform using patented security failover technology to prevent downtime damage and ensure operational continuity for OT and ICS. The platform bypasses standard recovery protocols and enables recovery from attacks or malfunctions within 30 seconds, compared with average downtime of up to three weeks. The company was founded in 2020 by Alex Yevtushenko (CEO) and Oleg Vusiker (CTO). Its rapidly expanding customer base includes multinational manufacturers in chemical, food, automotive, and aerospace sectors and critical infrastructure organizations such as national maritime ports, healthcare centers, and water and energy providers across multiple geographies. The company announced it has secured $6 million in funding led by Pico Venture Partners with participation from existing investors Pitango VC and Sarona Partners. Quotes in the announcement emphasize growing cyber threats and the critical need for effective recovery solutions for critical infrastructures. Salvador Technologies builds a hardware-based, air-gapped backup and recovery product that targets operational-technology (OT) networks and critical infrastructure. The company says its patented U.S. technology delivers full system recovery in about 30 seconds, using an algorithm that is not based on standard image backups. Targeted systems include HMI industrial machines, building-management systems, healthcare equipment (MRI, CT, X-ray), critical servers and other OT endpoints. The solution uses two fully air-gapped storage devices today; the next product version will add an ML-based backup-window algorithm that activates a third device only during backups to reduce attack surface. Salvador positions its offering against primitive manual backups (external disks/tapes) and slower image-based recovery tools, emphasizing single-click, fully automated restores versus typical 30+ minute recoveries. The company has secured $3 million in seed funding, per the article.

  • enshift AG

    Participated · Seed · Sep 2023

    Founded in 2022 in Zug, Switzerland, enshift AG delivers a one-stop platform that analyses, finances, installs and operates renewable-energy technologies—spanning solar, heating, storage and charging—for large real-estate owners. The company positions itself as Switzerland’s fastest-growing solar-financing partner and a leading private operator of renewable assets. Its proprietary energy-management and trading platform underpins project efficiency and scalability, contributing to revenue traction reflected in more than 300 % year-over-year growth. To date, enshift has financed and delivered projects worth €65 million and has expanded its workforce to roughly 50 employees representing over 15 nationalities. Recent investments have focused on software enhancements, team expansion and the addition of energy-trading expertise. Looking ahead, the firm plans broader European expansion and deeper integration of heating solutions, battery storage and EV-charging infrastructure. Regulatory tailwinds such as Switzerland’s forthcoming Local Electricity Communities framework are expected to open new commercialisation channels.

Team

  • David Debash

    General Partner

    LinkedIn
  • Morris Levy

    Managing Partner, USA

  • Alex Bouaziz

    Founding Partner

    LinkedIn
  • Toot Shani

    Founding Managing Partner

    LinkedIn