The Venture Codex Logo

The Venture Codex

Strive

Holland Hills MORI TOWER RoP #1203, 5-11-1 Toranomon, Tokyo, Minato-ku, Japan

Overview

STRIVE focuses on investing in early-stage (Seed to Series A) internet and mobile companies. It seeks out companies in Japan, Southeast Asia, and India with top-notch management teams and strong market potential. It is not tied to strategic investments for GREE Inc. and leverages its pan-Asia expertise for guiding its portfolio in an engaged, hands-on role.

Total investments
19
Lead investments
6
Investments · 12mo
0
Active investors
8

Sector focus

  • B2B
  • Financial Services
  • FinTech
Visit website

Investment portfolio

  • Testsigma

    Participated · Equity · Jun 2024

    Testsigma provides a GenAI-powered, low-code test automation platform that lets QA and DevOps teams create complex automated tests using plain English via a Natural Language Programming approach. It includes in-built generative AI capabilities to generate test scenarios, improving test coverage and reducing test development effort. The platform supports testing for web, mobile and desktop apps as well as databases and APIs. Testsigma is also developing a new product for the Salesforce ecosystem and says customers are rapidly adopting its generative AI features. Led by founder and CEO Rukmangada Kandyala, the company aims to become an "operating system" for quality engineering teams. The firm plans to use the new funding to expand operations and accelerate product development. Testsigma provides an open-source, low-code, extendable platform that enables teams to develop, execute, and analyze end-to-end tests for web and mobile apps, and APIs in plain English. The product is aimed at making test automation accessible to developers, QAs, product managers and others across the software delivery cycle. Thousands of developers, QAs and product managers at teams including Sage, HPE, Netgear, HDFC Life, IEEE, SignEasy, American Psychological Association and Mehiläinen use Testsigma. The company plans to use the new funding to strengthen its core engineering and product teams and to build alongside and for a global community of testers, test automation engineers, and developers. Testsigma was founded in 2019 and is led by founders Rukmangada Kandyala, Pratheep Velicherla, Vikram Chaitanya and Rajesh Reddy. It recently closed a seed financing round, indicating early-stage external capital support for product and team expansion.

  • YOUTRUST

    Participated · Series C · May 2024

    YOUTRUST operates a career SNS for people working in Japan, enabling profile sharing, timeline posts, casual meetings, network-based introductions and employer-facing HR Tech (talent pools, company pages, scouting). The platform emphasizes network-driven career discovery and aims to increase workforce mobility away from traditional agent-led hiring. YOUTRUST plans to push mass adoption in Japan, expand business foundations and develop new businesses while deepening partnerships with learning providers. The company is prioritizing product development, hiring for product roles and investing in AI and algorithm development to accelerate growth. It runs events and learning programs (eg. CAREER & TEAM BUILDING FES 2024 and joint training with GLOBIS) and hosts meetups to engage users and hiring companies. The company is headquartered in Shibuya, Tokyo and led by CEO Yuka Iwasaki.

  • Showroom B2B

    Participated · Series A · Oct 2023

    Headquartered in Noida, India, Showroom B2B operates at the intersection of merchandising, manufacturing, and technology to streamline the apparel value chain. Its platform offers an end-to-end, design-to-delivery sourcing model that helps organized retailers, brands, and buying houses execute predictable, large-scale orders with improved transparency and cost efficiency. The company emphasizes quality control, timely execution, and data-driven processes to reduce friction between manufacturers and buyers. With its latest capital infusion, Showroom B2B plans to expand manufacturing capacity and deepen partnerships across large enterprises, SMB retailers, and garment manufacturers. Management aims to leverage technology to enhance supply-chain visibility and operational scalability. Although the company has not publicly disclosed revenue or user metrics, the new funds are intended to accelerate growth and solidify its presence within India’s apparel manufacturing ecosystem.

  • Bytebeam

    Led · Seed · May 2022

    Bytebeam is an IoT platform (IoTExpress Technologies Pvt Limited) that provides over-the-air updates, device-to-mobile sync via mobile SDKs, data visualization, alerting, and customizable dashboards. The platform includes built-in security and privacy features such as device-level data encryption and role-based access control. Bytebeam’s product is designed to let companies manage all IoT requirements on a single platform and is used across sectors including electric vehicles, batteries, industrial IoT, ocean tech, and fintech. Founded in 2019, the company aims to evolve its platform offering and expand reach across verticals. Bytebeam plans to use new funding to build technical expertise and establish business presence across electric mobility, agritech, dronetech, and smart appliances. The company does not disclose revenue or other operating metrics in the articles.

  • 100ms

    Participated · Series A · Mar 2022

    100ms provides live video infrastructure and SDKs that enable businesses in edtech, fitness, entertainment and other sectors to embed video conferencing and livestreaming into their apps. The product was born from founders' work at Disney+ Hotstar to add in‑app live video social features and was developed to reduce integration time from months to about a week. The team built the current offering in roughly nine months and offers templates and customization to recreate real-world live events. Co‑founders Kshitij Gupta, Aniket Behera and Sarvesh Dwivedi bring product experience from Disney+ Hotstar (and Gupta previously worked as a live video infrastructure PM at Meta). The startup is based in India and the U.S. and has seen rapid traction—20x growth over the last quarter and more than 2,200 businesses have used its infrastructure since August last year, including FrontRow, WhiteHat Jr, Circle, Paytm Insider and Kutumb. 100ms plans to use funding to expand the team, hire more video engineers and add further product capabilities. 100ms builds live video infrastructure and customizable SDKs that let developers add Zoom-quality video conferencing to apps in hours. The company operated in beta for an extended period before launching these SDKs. Its clients include Paytm Insider, BookMyShow, Townscript and Circle. Led by Kshitij Gupta, Aniket Behera and Sarvesh Dwivedi, 100ms focuses on simplifying video access for companies worldwide. The recent financing will support building the video engineering team and product enhancements, including creating templates of live use cases. The company is based in Bengaluru, India.

Team