Participated · Series A · Feb 2026

SiFi develops cloud software that lets finance teams issue corporate cards, automate expense reporting, and execute vendor payments from a single dashboard. The system provides real-time visibility into outlays, enforces spending policies, and streamlines reconciliations. More than 3,500 organizations across Saudi Arabia now use the product, highlighting strong early adoption. To deepen its value proposition, the company plans to layer additional finance workflows and enhance AI-driven features for analytics and policy enforcement. Management’s stated goal is to evolve into a full-suite finance-management platform. Following its latest fund-raise, SiFi’s cumulative capital stands at over $34 million, giving it resources to accelerate product development and regional expansion. Revenue figures were not disclosed in the article.

Participated · Equity · Sep 2025

Clarity is a London-based company offering an enterprise platform that merges voice-of-customer intelligence, AI agents, and support automation into a single, secure solution. Its technology helps global organisations in banking, government, and other regulated sectors better understand and serve customers. The firm partners with OpenAI, Booking.com, Grubhub, Careem, and STC, evidencing early commercial traction. Clarity also maintains offices in New York and Riyadh to support its international client base. The newly secured capital will fuel expansion of operations and accelerate product development. By focusing on security and compliance, the company positions itself as a trusted provider for industries with stringent regulatory requirements.

Participated · Series B · May 2024

Merit is a global engagement technology and solutions company that provides a suite of cloud-based SaaS platforms, enterprise solutions, applications and software to increase customer and employee engagement. The company serves over 6,000 brands across 160 countries. Co-founded by Julie Barbier-Leblan and Thrishan Padayachi, Merit operates from Riyadh, Saudi Arabia. It plans to use the new funding to expand operations and accelerate development efforts. The business positions itself as a provider of scalable engagement tools for enterprises and brands worldwide. Merit Incentives provides B2B2C customer and employee engagement software, including Rewardsby (a loyalty and rewards marketplace) and GiftCardsby (a digital gift card platform). The company operates a rewards network of about 5,000 partner brands across 100+ countries and counts more than 500 retailers and merchants in the GCC. Its client list includes Riyad Bank, Vodafone, Mubadala, Adidas, and Amazon, and the platform has surpassed 20 million end users globally. Merit has offices in Saudi Arabia, the UK, Kuwait, Egypt, and Jordan, and a technology lab and development team in Lahore, Pakistan. The company plans to expand its team into new territories and invest in technology, with a specific focus on building out its artificial intelligence and machine learning capabilities.

Participated · Series A · Feb 2022

Retailo, founded in 2020 by Talha Ansari, Wahaj Ahmed, and Mohammad Nowkhaiz, operates a plug-and-play B2B digital distribution platform serving thousands of retail partners and restaurants in Saudi Arabia. The company offers next-day delivery on a catalogue of 5,000 stock-keeping units and hosts 200+ leading local, regional and global brand partners. Retailo positions its platform as a way for suppliers to distribute products across the Kingdom and leverage the company’s distribution network and customer base. The business has announced strategic collaborations, including a technology distribution partnership with South Korea’s Dtonic to deploy AI-powered retail technology. Retailo says it will use new funding to grow its supplier network, enlarge its customer base, expand new verticals and deepen its presence within Saudi Arabia. Investors and partners cite the company’s tech capabilities and "profitable growth" as drivers for continued support as Retailo pursues further expansion under Saudi Vision 2030 initiatives. Retailo operates a mobile B2B marketplace that lets small businesses order from a catalogue of over 5,000 SKUs with deliveries in less than 24 hours. The platform offers buy-now-pay-later (BNPL) services and provides sellers with data analytics to evaluate sales performance and consumption trends. Retailo works directly with hundreds of local, regional and global brands and manages end-to-end logistics including efficient warehousing operations and smart fleet management. The company has begun offering sellers cross-border distribution across KSA, UAE and Pakistan to provide a one-stop shop. Founded in July 2020 and based in Riyadh, Retailo has raised $36M in Series A equity and venture debt and a total of $45M in under 1.5 years of operations. It plans to use the funds to expand into new geographies, verticals and products. Retailo was launched in early 2020 by former Careem executives Talha Ansari, Muhammad Nowkhaiz, and Wahaj Ahmed to address fragmented retail supply chains in the Middle East and South Asia. The company operates an online B2B marketplace that connects small retailers with suppliers, provides last-mile delivery, and is piloting credit for merchants. Its model aims to remove transportation and cash constraints so retailers can restock more frequently and scale operations. Retailo emphasizes three core pillars: marketplace access for suppliers via smartphones, logistics (last-mile delivery), and credit deployment, with plans to integrate backward into the supply chain by working directly with farmers. The startup has used early external funding to expand operations in Saudi Arabia and Pakistan and plans further regional launches. Financially, Retailo raised a $2.3M pre-seed in October and closed a $6.7M seed round in May to support its expansion and product development. Retailo is described in the article as a Pakistani B2B platform. The company raised $2.3 million in a pre-seed funding round. The pre-seed round was led by Shorooq Partners. The article does not disclose revenue, user counts, product specifics, or future plans. No past rounds or additional investors were named in the coverage. The report positions the raise as early-stage funding for the company.

Participated · Series B · Oct 2019

Bayzat is an employee benefits platform that automates and enhances insurance, payroll, and HR administration via a SaaS product. Founded in 2013 and based in Dubai, UAE, the company positions itself as a pioneer in InsureTech, HR and payroll automation. Bayzat says it is the category leader in the UAE and serves 127,000+ employees. Over the past three years the company has recorded more than 100% annual growth and has grown its workforce to almost 350 employees across the UAE, Saudi Arabia, and the wider region. The company plans to use new funding to expand its customer base across the Middle East with a particular focus on Saudi Arabia. The product and go-to-market focus centers on improving employee experience and automating HR workflows for businesses. Bayzat, founded in 2013 and headquartered in Dubai, offers a free platform to help SMEs manage and automate HR administration, payroll and health insurance. The company has expanded its product set this year to include fintech offerings such as EarlyPay. Bayzat counts customers including DMCC, The Luxury Closet and Deliveroo. Since the start of 2019 the company reports new monthly bookings have increased tenfold. Bayzat plans to use the new funding to invest in its technology and customer experience and to drive exponential growth in 2020. Bayzat provides insurance and HR solutions across the MENA region and operates an HR automation platform called Bayzat Benefits. Launched in 2015 by Talal Bayaa and Brian Habibi, the company extracts employee data (from passports and Emirates IDs) directly from scanned images. Bayzat has added payroll functionality to store and configure salary and commission information automatically for employees. The startup intends to use new funding to accelerate growth and product development in 2018. In May 2017 Bayzat secured additional capital to support its product roadmap and expansion within the region. Bayzat operates the Bayzat Benefits™ platform to help individuals and companies compare, buy and use health insurance while streamlining policy placement. Its HRMS automates HR administration, including employee record management, leave management and OCR-based extraction of scanned documents. The company reports connecting over 12,000 individuals to health insurance and receiving over 50,000 monthly visits to compare plans. Bayzat says it has achieved over 350% annual revenue growth following Dubai’s gradual implementation of mandatory health insurance. Headcount expanded from 12 to over 50 employees in 2017 to support its growing database and product set. With insurance solutions established, Bayzat is focused on further developing its HRMS and leave-management features to reduce manual HR work.