Participated · Seed · Oct 2023

Treetscope provides a plant-based irrigation management platform that uses in-tree/plant sensors to directly measure real-time sap and water uptake, rather than relying on soil or trunk-only sensors. Its system combines those plant measurements with AI, integrated weather data, satellite imagery and other remote data to generate more accurate irrigation schedules. The platform is designed to help growers cut water and other input costs while maintaining optimal crop health and production. The company has commercial collaborations with The Toro Company (co-branded Transpira, enabling sales in the U.S. and Mexico) and a three-year validation with Netafim that supports global commercialization. Treetscope is led by CEO Dotan Eshet and is based in Tel Aviv, Israel. Financially, the company recently closed a $7M Seed round and has secured more than $10M in total investments to date, including grants from the Israel Innovation Authority and the Binational (Bird) Foundation.

Participated · Seed · May 2022

Buywith is a livestream shopping platform that lets retailers and brands host on-site livestream events featuring influencers, experts and brand representatives; it offers a “Shop With Me” screen-sharing component and initially required no app download or code integration. Founded in Israel in 2018 by Adi Ronen Almagor and Eyal Sinai, the company launched in the U.S. in 2021 and helped Walmart get up and running on its platform. Buywith works with brands such as MAC Cosmetics and is launching partnerships with Steve Madden and Charlotte Tilbury while opening offices in the U.K. to expand in Europe. The company reports an eight‑time increase in e‑commerce conversions, around a 40% session engagement rate and an average 10× return on investment, and says it generated "a few millions of dollars in ARR" after major growth last year. Buywith has grown from four employees during pilots to about 20 employees today. Future plans include building a self‑serve marketplace for brands to select vetted hosts and adding product features (including coin-based purchases and chances to go live with hosts) as it expands sales, marketing and R&D globally.

Participated · Seed · Jun 2021

Better Juice develops an enzymatic, clean-label sugar-reduction technology that uses proprietary beads of non-GMO microorganisms to convert sucrose, glucose and fructose into prebiotic fibers and other non-digestible compounds while preserving vitamins and organic acids. The process enables sugar reduction of 30–80% and has advanced to commercial scale in the U.S., with proof-of-concept work performed with juice manufacturers in the U.S. and Asia. The company has manufacturing collaboration with GEA for its bioreactor and the GEA Better Juice Sugar Converter Skid has been included in GEA’s test center since 2022. Better Juice reports a processing capacity of 250 million liters of sugar-reduced juice per year and has accrued several patents. Founded in 2018 and based in Rehovot, Israel, the company was initially supported by The Kitchen Hub and has raised US$8M in seed-round investments. Better Juice is a Rehovot, Israel-based company that has developed enzymatic technology to reduce all sugars in natural juices. Its non-GMO enzymatic process converts fructose, glucose, and sucrose into prebiotic dietary fibers and other non-digestible molecules. The technology targets orange juice’s specific sugar composition to naturally create a low-calorie, reduced-sugar product with delicate sweetness using all-natural ingredients. The company’s core product is reduced-sugar natural juice produced via enzyme conversion. Better Juice was incubated in The Kitchen Hub (Strauss Group and IIA’s foodtech incubator) and received early funding from Maverick Ventures and other global partners. It raised $8M in seed funding to commercialize and scale production.